The most important SEO ranking factors to watch in 2020
Search engine optimization, shortly known as SEO, mainly involves improving the ranks of a website in search engines with certain algorithms. It provides methods to improve the traffic to a website significantly for getting high visibility. Since SEO requirements keep changing, it is advisable to implement the latest practices for getting the desired results. It is a known fact that a well-optimized website will get more leads and sales while promoting a brand or service online. There are some factors that will determine the performance levels of a website in search engines.
Here are certain important SEO techniques to watch in 2020.
- A secure and accessible web page
Most search engines especially Google will crawl a website quickly that is having the right kind of URL. A website that is having HTTPS is great for users because it allows them to access the same with ease. Another thing is that it offers more security for users to avoid unwanted issues. Website owners who haven’t enabled SSL security on a page should consider enabling it as soon as possible.
- Content optimization
Content plays a key role in enhancing the ranks of a website and optimizing the same with keywords can do major wonders for a business. The keywords should contain the words and phrases that best describe a website. On the other hand, duplicate content will affect the ranks of a website adversely and companies should avoid the practice.
- Technical SEO
It is advisable to understand more about Technical SEO in detail for improving the rank of a website. Technical SEO involves using keyword phrases in page titles, using header pages for content hierarchy, creating a Meta description and using keyword phrases in image alt tags.
- User experience
Nowadays, search engines including Google use artificial intelligence to rank webpages better. They will determine the user experience based on clickthrough rates, bounce rates, dwell time, and so on. Optimizing titles, descriptions, and content will ultimately help to enhance the user experience to a large extent.
- Links
Links are crucial for SEO in order to improve the ranks of a website in search engines. SEO uses inbound links, outbound links, and internal links for measuring quality. At the same time, it is necessary to focus more on the quality of links rather than quantity. There are some tools such as SEMRush will help to find inbound links which exactly suit a website.
6. Blog Posts
By using high-quality SEO optimized blog posts, you will add dozens of pages to your website, those pages will give you a higher chance of being noticed by someone searching the internet for answers, and will better your overall SEO score.
7. Research Marketing
By doing research to find out what market/target audience suits you the best, you can make your content and your website tailored specifically for those people, this will not only help your website get some more clicks but will also help your overall sales.
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